SKILLSHIFT

Before starting the redesign, I analyzed the existing SkillShift visual identity, including the original logo, color palette, and website layout. The current design lacked a clear visual direction and did not fully communicate the platform’s purpose as a career guidance tool for newcomers and students in Canada.

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By reviewing the existing elements, I identified several areas for improvement, such as strengthening the brand identity, refining the color system, and improving the UI structure to create a more modern, professional, and supportive user experience.

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This stage reviews the existing SkillShift design, including the original logo, color palette, and UI layout. While the platform provides valuable career guidance, the visual identity lacked clarity and consistency.

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Analyzing these elements helped identify opportunities to improve the brand identity and create a more modern, structured, and user-friendly design direction for the redesign.

SkillShift is an online platform designed to support newcomers to Canada, as well as students and recent graduates, in building clearer career pathways. The platform helps users explore career directions based on their goals and provides guidance on the skills, certifications, and qualifications they may need to become more competitive in the job market.

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This project focuses on redesigning the logo, refreshing the brand color system, and developing a more structured UI layout to create a clearer, more supportive, and more professional user experience.